Thirst Brigade

Marketing Van of 7Up

7Up's Marketing Van - Upclose

7Up's Marketing Van - Upclose

An unique way to popularise your product, especially this summer extending beyond May & the Agni Natchathiram’s. 7Up’s come out with this Unique vehicle called Lemon Brigade in lines of a Fire Brigade Van, just that here one quenches the inner fire called thirst.

One comment on “Thirst Brigade”

  1. I wish they use the tube to spray the lemonade on people who walk near the van.

    It is a very nice innovative idea which also sends a subtle reminder to the Fire Brigade that they have upgrade their fleet very quickly…. Most of the Fire Brigade vehicles are more than two decades old..


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